About
About me
I am a driven innovation designer with 15+ years experience and a mission to make the world a better place, even if for a little bit.
Impact driven UX Design & innovation
With years of experience in innovation and design I have learned that understanding the problem is the key to creating sustainable and meaningful solutions that people love to use.
I’ve spent most of these years working across different areas of UX like app UI/UX, landing pages, email design, to my current role designing new business models through different innovation techniques. My focus had mainly been financial resilience for all. But I have worked in other domains as well to find viable, feasible and desirable solutions.
My Skills
I have a growth mindset and am always learning and doing research while working, on a saturday night and when taking walk. This ensures that I am always on top of my game when it comes to the matter I am working on, and all the relevant context. This are some skills that I think are key for my professional life.
Experience
2022-2023
JEX
UX Manager
As the UX Manager at JEX I was responsible for adding experience to the UX Design team, giving them a stronger voice and elevating the (UX) design mindset within the organisation. In those 18 months I've grown the UX team from 6 to 17 members, with not just UX Designers but UX Research and UX Writers as well. Introducing DesignOps has helped the team to grow while navigating the explosive growth of the organisation. By championing more discovery, customer data collection and KPI based design decisions I elevated the team from output-driven wireframers to a more mature discipline.
2017-2022
de Volksbank
Innovation Manager
As an Innovation Manager I utilised all my skills as an UX designer and complemented them with Lean Startup, Lean Analytics and Growthacking to explore possible new business models and partnerships and advocate an innovative mindset and way of working within the organisation.
2012-2017
SNS
Senior UX Designer
I was responsible for the design of the Mobile Banking apps of all the brands of the mother company, SNS Reaal. Here I collected stakeholders needs and translated them into meaningful features, tested them with users and handed everything over to the scrum-team. For the SNS specifically I created a plethora of digital solutions for customer problems on different channels such as web, mobile apps, narrowcasting, complete digital campaigns and intra-bank solutions such as iDin.
2010-2012
SNS Bank
UI/UX Designer
Advocated the importance of in-house design in the organisation. Put together a design expertise group and made design a part of the multi-disciplinary teams within the Marketing & Communication department. Together with those teams visualized and created the necessary designs for new marketing propositions and site-optimizations.
2007-2010
SNS Bank
Internet Manager
Responsible for adding and maintenance of all content on the websites of SNS Bank, SNS Reaal and other sites through the CMS. I became the first interaction designer in the organisation, introducing interaction design instead of written functional design briefings for handoff to development. Created digital counterparts for around 218 manual processes done on local branches up until then.
A more detailed resume can be shown on request. Reach out if you’re interested.